Nielsen studies have consistently shown that online reviews and recommendations are the two most credible form of advertising. Recommendations from friends are the most credible form of any advertising. Online reviews from recognized 'branded' review websites are the second highest rated form of any advertisement.
Online reviews are the second most trusted form of any advertisement -- second only to an in-person recommendation from a friend.
The research doesn't stop there. A study by BrightLocal found that 88% of people trust digital reviews just as much as a recommendation from a friend. Moz research found that 67% of consumers are influenced by online reviews. MarketingLand's research found that this number was drastically higher at 90%. Over the past decade Nielsen has consistently reported an upwards trend in trusting online reviews and digital style word-of-mouth. Search Engine Land and BrightLocal state that 85% of people read more than 10 reviews (when available). 72% of customer’s state that a local business with positive reviews inspires trust. Almost all consumers are doing some type of research before they buy or walk into an office. Online review sites rank very well in Google search algorithms because they are both useful to consumers and they often have fresh new content. It’s no wonder that consumers are constantly reading their reviews. And consumers don't just expect to find review -- they expect to find reviews no older than 6 months.
The takeaway is that an absurdly large number of people conduct some type of research before they make all of their buying decisions. In their research, the overwhelming majority of people are influenced by the online reviews they have read. These studies don't just emphasize the importance of having 5-star online reviews. These studies stress the importance of facilitating a steady stream of new online reviews. These studies make it clear that when several businesses are compared side-by-side online, the consumer can easily see which business has a higher 5-star rating. Picking the business with the best online reviews then becomes the most logical decision.
Many companies are still collecting digital reviews in the form of 'testimonials' they post on their websites. Unfortunately, these have almost no credibility anymore. Consumers realize that a company can easily 1) only ask happy customers for testimonials 2) forge fake testimonials for their website. The review sites that the studies above mention are 3rd party review websites -- completely separate from the companies they are reviewing. They have zero incentive to manipulate reviews.
This is a very bad idea. You don't even want to ask for reviews at point of sale because these websites have very good built-in spam and fake review detection. They monitor IP locations and accounts. If you decide to manipulate a review site like Yelp there is almost a 100% chance your fake reviews will not only be removed, but your business will be labeled as "Engaging in suspicious activities."
Wonderful! The only problem is that only you know this unless your patients are 1) spreading your name through word of mouth 2) leaving online reviews. People often spread advice through word-of-mouth. However, the reach of word-of-mouth is shrinking. Internet reviews reach every single consumer who has a smart phone or a computer. If you have happy clients, you need a platform to turn them into your best promoters!
This is where we come in. We offer a customizable and powerful review management service. What follows are the technical specifications of our service.
Want to get new positive online reviews for your business? Need to bury inaccurate negative reviews? Is Ripoff Report showing up on the 1st page of Google? Give us a call at 828-400-5178 today. Stand out from the competition.
There are two articles about review management that we think are helpful. The first article explains the value of online reviews and the second article explains the benefits of having your websites listed on every review website (as long as you have accompanying good reviews).
Here are additional technical specifications and details about the features our service provides:
The hallmark feature of our service is providing an influx of new positive, consumer generated reviews.
These are the different ways that we reach your clients and send them into our review acquisition pages.
We will monitor and compile all of the new review data! These are some of the features involved.
Now that you are starting to get new 5-star results, we offer easy ways to auto share and market the results. 3rd party reviews are the most trusted form of online advertisement.
Once everything has been set up and running, we provide regular reporting. Reports include statistics and the recent performance / trends. All clients get priority email and phone support. All minor changes and setting updates are included in the support.
Get into contact with us and we can start working on a review management solution that works for you.
We're located in Charlotte, North Carolina and it would be our pleasure to meet with you in person.